Business Motivation Quotes

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Saturday, December 24, 2011

4 Planning Required To Succeed career

Posted by Breakthrough Mastery

They say that planning is half the success. Some say when we fail to plan then we are planning our own failures. Then let's make good planning in order to be always successful.

Planning is very remarkable. If you did not think to make plans for your career, consider this:

· Planning easier and lets you step to success.
· Planning is your success path. So you'll know if it still is on the right track (on the right track) of your success.
· Planning is a fast track your success (on the fast track).
· Planning to make the impossible become possible.
· Planning to measure your performance.

4 Types of Planning Obligation To You to Success in Career

Say you really want to succeed in a career, then you must make planning a super mature. "What should be planned, exactly?" This must be a question mark everyone. I think the 4 things below are planning mandatory for anyone who wants to succeed in any field.

1. Planning Vision

Vision is planning related to your goals. Dreams must be translated into the vision and mission (where you are now, and how you will arrive at the main purpose of your life). According to Brian Tracy, there are 6 things that need to be answered in making a vision-related planning.

- Where are you now? How is your state?
- How did you get here?
- If you want to go from here, where you want to go? What are your goals?
- With what gets there?
- Issues / challenges you'll face what the future?
- What things do you have to speed up your steps?

2. Planning Time

Matters relating to the patterns, habits, and how you use time. And also the target date you set to achieve your vision. For example, if you are a lawyer, how do you manage your time everyday or within a week as optimal as possible to achieve the vision on target.

3. Planning Fees

How much does it cost to achieve your dreams? How much the initial cost to start your business achieve the vision? All need to be structured as clear as possible.

4. Energy Planning

It is sometimes forgotten. Though Jim and Toni Loeke Schwaltz in the best-selling book of his entitled "Skillfully Managing Energy Not Time", saying that it energilah source of our greatest potential. Not time. Energy planning related to technical matters such as, skill, talent, personal branding, personal branding statement, and others.

How is your preparation and planning?

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Multi Level Marketing Strategy

at 11:34 PM

Posted by Breakthrough Mastery

Multi Level Marketing is one of the business, which in addition will develop one's own potential but also quite promising in terms of financial. Recruitment system that is quite unique, indirectly, also will make a person become more independent, with no restrictions in terms of the development and enhancement of creativity and innovation. In addition many are successful in this business, were also encountered that fail due to not understanding and patience into practice. The factors trigger the onset of failure are:

I. NO MINDSET. Mindset must be clear and make the MLM is not merely a hobby but it is part of a pure business so that the level of seriousness and tenacity, can reach the optimal point. ("Paying attention to simple Little Things That most men neglect makes a Few rich men." Henry Ford)

II. SERVE NO. In this business, service factor is a top priority. Today, consumers could not buy because there is no need or are still hesitant and undecided will the benefits of the product / service. But the next day or the next day, it is not closed the possibility that they will buy it is because there is a need or would have well understood the benefits of the product. To be the best first impression. ("Most people have no idea of the giant capacity command IMMEDIATELY We Can When We focus all of our resources on mastering a single area of our lives." Anthony Robbins)

III. NO VALUE. Generally, failure will occur if the product / service offered only limited to the outer skin only, such as packaging, characteristic, competitive price, etc.. This is not "need" of consumers. Needs of consumers is how the value of the product / service is, good or bad. If good, they'll buy it even more expensive. Case in point, although both cars with the same function, the price of a Mercedes Benz car brand "much" more expensive when compared to the Toyota brand cars. Why so? Since the "value" is different. ("I'm a great believer in luck, and I find That the harder I work, the more I have of it". Thomas Jefferson)

IV.NO SELLING. Although the product / service history is The Best, but if there is no ability or willingness to sell, the result will remain zero. In the MLM business, you must be diligent and spirit of finding out the needs of people and provide the best solutions by using the product / service being offered. ("Visualize this thing you want. See it, feel it, believe in it. Make your mental blueprint and begin". Robert Collie)

V. NO RECORD. Database or records of consumers, should possess in order to serve as a reference for introspkesi themselves and also evaluating the implementation of the decision, whether all this is true or false? ("What people say, what people do, and what They say They do are entirely different things". Margaret Meade)

VI.NO differentiate ACCOUNT. To always be motivated, a personal account with this business should be separate. The goal is to be more clearly known whether the MLM business that you follow the appropriate / suitable to their talents or not. In addition, it will also motivate the more enterprising person / spirit if his account is becoming more and more. ("The secret of success is constancy of purpose". Benjamin Disrael)

VII.NO GOAL. Targets to be achieved must be clear and focused. In addition, it also must be made clear and realistic plans about when and where it must be achieved so that the energy is not wasted. ("To get what you want; stop doing what is not working". Dennis Weave)

VIII. NO ACTION PLAN. Without the action plan together with the proverbial blind men groping his way that does not know clearly where, why, and how the goal could be achieved. ("People with goals succeed Because They know where They are going ... it's as simple as that." Earl Nightingale)

IX. NO evaluation. It is not likely to be known, this method is right or wrong if there is follow-evaluation. Through the evaluation will be applied to a wise decision, which method is more effective and efficient way to achieve the target. ("Strong lives are motivated by dynamic purposes" Kenneth Hildebrand)

X. NO VISION. To be able to focus and concentrate on achieving the target, the vision must be owned. Vice versa, in the absence of any clear vision of it will be difficult to achieve because there are no guidelines. ("Focus on where you want to go, not on what you fear." Anthony Robbins)

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Between Tricks and Techniques

at 11:31 PM

Posted by Breakthrough Mastery

On one occasion talking with someone, I've been asked to express a workable TRICKS / powerful / a "patent" / a "top abis" to be able to double its turnover and profits selling their products in the shortest possible time!

I suspect that he actually meant was he asked me to teach TECHNIQUE I know to double sales and profits for his company in the shortest possible time.

To succeed, or succeed in life, there are choosing to tread the path which, according to some people EASY to do - such as designing TRICK or deception or ignorance or anything like that with it. In a short time, they may be managed to capture many of the victims and achieve "success". But this is only a mirage of success that will not be successfully maintained for a long time.

Some others still have to fall up, eat "bitter pill" failure many times a day without a dose for years, should be bankrupt before finally rose triumphant return, must be "destroyed Minah" first and really having a HARD process to be passed by the average person before they finally found a proven TECHNIQUES for success and can be Motivation and Inspiration / a matter of reflection and learning for many people to apply in their own lives, so do not need to experience "the story of grief" those who teach it.

Business Warriors of the mighty,

It is true that we must be careful and understand exactly what we're actually "ask" and we need to be able to achieve success .... TRICK or ENGINEERING for success?

Hopefully useful -

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Story of The Traces of Gold Brian Tracy - Part 6

at 11:05 PM

Posted by Breakthrough Mastery

We must never try to resolve the many jobs at once. So, what happens? None of the work completed to its conclusion, is not it? The same is true in the effort to achieve success.

6. Scale Setting Priorities and Developing a "Sense of Urgency"

According to Brian Tracy, we will be able to get whatever we want in life provided we develop the habit to set priorities and concentrate fully on one goal. Then, how do we determine that the main priority? Follow the following recipe:

Register for what we must do to achieve a goal. Set priorities by asking yourself these two questions repeatedly: Activities me whether the highest value? Is the only thing I can do, which when done properly, will make a real difference?

After knowing the answer, have a commitment to work with one goal on one of the most important task is. Keep doing it until it has finished 100%. Persistence without distracted or disturbed. Encourage us to keep working until the job is finished.

That said, time is the currency of the 21st century. People are becoming increasingly impatient with everything. Loyal customers will change suppliers overnight, if there are people who can serve them faster than anyone who had been in touch with him.

Therefore, today we are also required to develop a reputation for speed. Develop a "sense of urgency". Move quickly seize opportunities. Move quickly when people want or need something. Move quickly when we see something that needs to be done. If we can combine the ability to choose our highest priority task with a commitment to work quickly and well, we will surely find ourselves moving forward.

Well, until today we've been over half of the gold traces Brian Tracy. Might arise within us would fear to try. It's a common thing, but do not let these fears linger within us. Out of fear to try to have a negative impact on our journey forward. This matter will be explained further in the next section tomorrow. Look forward to!

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Story of The Traces of Gold Brian Tracy - Part 4

at 11:02 PM

Posted by Breakthrough Mastery

4. Invest for Yourself

Since we already know how important saving money, today also decide to invest at least 10% of the income that we derive all our working lives. First set aside 10% of revenue every time we receive it and insert it into the special account for financial accumulation.

If you can not save as much as 10%, do not worry. We can start by setting aside 1% of our income. Set aside at the beginning of each month, even before we start paying all the debts. Inadequate needs of our lives with the remaining 99% of our income. When we feel comfortable living with 99%, naikkanlah our savings rate to 2% of revenue, then 3% and 4% and so on.

Practice is also a simple life. Be careful in spending money no matter how small. This does not mean we are stingy. What is meant here is that we accustom ourselves to be frugal or simple.

Develop the habit of saving and investing money is not easy. However, it does not mean impossible. All it takes is determination and willpower remarkable. We need to define that as a goal, write it down, and do it every time.

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Story of The Traces of Gold Brian Tracy - Part 3

at 11:00 PM

Posted by Breakthrough Mastery

This time we will discuss these three qualities that need to be held to help us move forward more quickly toward a good life in accordance with our wishes.

3. Committed to being the best

The decision to become very good at what we do, can be a decisive point in our lives. Almost all successful people are known as people who are masters at their chosen field.

This is the rule of success: Our lives will only get better if we get better.

If we are really good at what we do, we'll feel good about themselves. Affects the entire personality to excel us and all our relationships with others. We will feel happy and proud when we know we are on top of our field. However, we can not directly be good in everything. We can identify a skill that most can help us and then we pour out our heart to develop that skill.

To be superior, we can apply the recipe "40 Plus". According to this recipe, everything above 40 hours is for success. If we work only 40 hours, we will never move forward. Because that's what also made the average person. Successful people work an average of 59 hours per week. Many of them worked until 70 or 80 hours, especially at the beginning of their careers. Every hour over 40 hours it is our future investments.

In addition, we need to do is to dedicate themselves to lifelong learning. Continuous learning is the minimum requirement for success in any field. The first key to launch this important requirement is to provide at least 30-60 minutes every day to read a book in our field. Reading the book one hour every day would be about one book per week. One book per week will be 50 books per year. Fifty books per year would be 500 books in 10 years.

The average adult to read only one book per year. Well, when we begin to implement the key on top of each day, this will give us an edge in our field. We will become one of the most intelligent, most competent, and paid the most expensive in our respective professions. Overall it is obtained by reading for an hour every day.

Efforts to struggle to success is not easy. But, if our determination to succeed is very round, of course, those things that seem difficult will become easy by itself when we run it.

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Story of The Traces of Gold Brian Tracy - Part 1

at 10:57 PM

Posted by Breakthrough Mastery

Who does not know Brian Tracy. He is an expert in the field of development of human potential and motivational speaker. He is the founder of Brian Tracy International, a human resources company, is also the author of bestselling books The 100 Absolutely Unbreakable Laws of Business Success and Maximum Achievement. He has helped hundreds of thousands of people in terms of personal and professional success, including executives and staff of various companies such as IBM and The Million Dollar Round Table.

Brian Tracy's family is not included wealthy families. They never have much money, so Brian Tracy had a dream of becoming a millionaire at the age of 30 years. However, when it reaches that age, his condition has not changed. He remained poor. Then, he began to ask, why some people are more successful than others? How can someone who started from scratch and eventually become a millionaire? This is what encourages Tracy to observe the millionaires who started their business from zero capital.

From the results of his observations, he found that to achieve great success in life, we must be certain types of people. We must develop the qualities that are not owned by the average person. These qualities are also applied themselves by Brian Tracy in building its own success. What are the qualities that?

1. Big Dreams and Mengkristalkannya So Clear Objectives

The millionaire has been proved, had big dreams enable them to achieve everything they desire without limits. Do not limit ourselves to small dreams or large semi. Dare we to dream dreams of the skies. Because there is something about dreams and visions are capable of inspiring and stimulating us to do it better than before.

However, how big a dream that we need to have? Ellen Johnson Sirleaf, President of Liberia 2011 Nobel Peace Prize winner, once said, "If your dreams do not scare you, They are not big enough." So, set the dreams that make us feel goose bumps just thinking about it now.

After determining our big dreams, make it as clear and specific goals. Write that goal on a piece of paper. Then, give it purpose lubricants form a powerful way of thinking "back from the future".

Imagine yourself five years into the future. Imagine, five years have passed and our lives are now complete in all respects in accordance with our wishes. Then, we look back to where we are today. What will we do to get where we want to go? What steps will we take? What would we change in our lives? What will we start or waste? With whom we will get along? With whom we will not hang out anymore?

When we create a clear mental picture of our goals in life, we will become more positive, more motivated and more determined to make it happen. We trigger our natural creativity and come up with ideas for ideas that will help realize our vision into a reality. Successful people think about their goals all the time. The result, they are constantly moving toward their goals, and objectives they are constantly moving towards them.

One of the sayings quoted Thomas Carlyle, Scottish writer, historian, and teacher in the Victorian era, we have increasingly emphasized the importance of clear goals to success.

"Someone with a clear purpose will make progress even in the worst way. A person without purpose will not make progress even in the way that termulus."

After that, we also need to set a deadline for each goal. Give ourselves a target to achieve it. Create a plan and take action on the plan. Do something every day that moves us toward that goal. Because of this daily commitment to action will make us great success in whatever we want to accomplish.

Want to succeed? Have had big dreams and set it so that specific purpose. However, it then traces the first gold.

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Self-reflection

at 9:16 AM

Posted by Breakthrough Mastery

The situation calmly, accompanied by musical instruments or sounds of birds chirping is the most appropriate moment to reflect, meditate, or just to reduce a person's brain waves that may be in stress.

Amid the bustle of the city, it's barely had time to do the things mentioned above. I observe and hear yourself from some colleagues who began working on the move From 8 am until late at night around 10 pm or even more soluble again. So many people think that there is no time for reflection or self-reflection.

24 hours not enough?
What is yes?, Is this correct?
Do we really busy?
Or even have a problem with our timing?

If you look at the clergy of any religion, they generally have a quiet moment in which the time for quiet, reflection, and prayer routine. Then what is the reaction in their daily lives?. You can watch your own self carriage, and the way they respond to specific problems.

Maybe some people will ask, Why do we need to do a meditation or self reflection into each?

This becomes very important because everyone would be invited to look inside themselves what each had done and what is not, it's true that the action taken, whether we ourselves are always right?

Boss berated his subordinates for not properly execute the instructions. But if the boss is never given a good direction?, Whether this is a reflection to the boss?
Parents always scold a child who riot, but if the parents have to give appropriate attention to the family especially to his children?
Humans have his ego respectively. It is very human indeed. But when the ego has started to control one's life, this is generally a good relationship that trigger disharmony in the scope of work, family, relationships friendships. so why the self-reflection to be one thing to do, is that we will correct ourselves.

Sometimes the easiest man to correct someone else, but when other people want us to correct rejection rate is generally much greater. Therefore when you are unable and unwilling to accept correction from the outside, you have corrections for yourself what you've done for others.

Find the best time and place for you to do from this point of self-reflection.

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Conquering Self

at 9:14 AM

Posted by Breakthrough Mastery

One time a well-known as a wealthy but petulant weight came a sage. "Master, give or teach me patience. As a wise man, teacher definitely is the right person where I have to ask for patience. Or if the teacher is not willing, show to whom I can beg patience".

Grinning, the Master replied, "You've met with the teachers patience, very many in number and very often even with those you meet in everyday life. Do not you realize?".

"The people who bother you, they are not the choice of subject, anyone who does no good to you, they're actually the best teachers of patience. Similarly, situations and everyday conditions that are less fun and does not satisfy you, really a giver terandal patience lesson for you ", He added.

Sages, religious leaders and teachers are not teachers patience is best. They are able to teach, encourage and invite practicing patience. But they are not direct actors who are active in coaching our patience.

Patience is not sufficient if only to learn his theory only. Above all it takes is practice through training routines of everyday life. Without hands-on, we just 'playing' patience at the level of thought alone, or at least far reached the level of speech, but not significantly stepped up the practice.

Quite popular story about a famous ancient philosopher who once looked so sad and dispirited. Apparently after being asked why he applies different from his earlier days as long as this is where she always looks happy, it was the day his wife was sick so the habit of scolding her husband was not done. The philosopher is sad because the day that he could not practice patience in dealing with various nagging wives as has been done.

In our life there are two possible situations:

    Moods / mind is less good (bad mood) 'difficult to be patient with things that are unpleasant' best practice patience.

    The quality of patience in us to things that are less fun will increase rapidly if trained when we are in conditions that are not fun, not good, not exciting, that really requires more mental toughness to deal with it. It is very heavy and we tend to close our tolerance of unpleasant that we face, if the atmosphere of inner / mind we're not good.
    Moods / good thoughts (good mood) 'easier to be patient' is not the best exercise patience.

    The quality of patience in us to things that are less fun to be little improvement, if practicable in the circumstances we are happy, happy, happy. In moods / thoughts are being 'lifted' the circumstances become more happy then we have tolerance for anything that is not good, that we face.

The best strategy:

    Should be numbered 1 and 2 are combined in practice our patience.
    Although in a state of bad mood, do not we forget the practice of patience toward everything that is not good that we encounter daily.
    At the same time we must always strive to develop equanimity / our minds so it is always nice and quiet. In moods / mind, we will easily show patience against a variety of unpleasant things encountered in everyday life.

With regular practice the above three strategies, in the end the situation dualah number that will more often arise in us so as if we are reborn as a 'new man better'.

There are two types of practice patience, the patience of the little things and big.

Patience with the little things is our mental toughness in dealing with situations and conditions that are less pleasant small, which actually does not bring great effect for us, for example little hot air, full of people, have to wait a bit jammed, noisy, cranky children and a variety of Other Mini interruption.

While the great things that are not fun, it will require patience, practice more difficult as people reviled, slandered without foundation, as well as being physically hurt feelings, loss of property and the people we love, and other events are generally can cause scars in the self-sufficient people who have experienced it.

People are not patient at all weak, timid, do not have the guts or no self, but a conqueror himself a far more valuable than the conqueror of others.

Of course patience is practiced is not a 'patient blindly' but patience is rational and in accordance with the applicable regulations so that the term 'patience has limits' sometimes it must be shown if the circumstances so require it.

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Story of scorpion

at 9:12 AM

Posted by Breakthrough Mastery

One day a scorpion pacing the banks of a river and intends to across the river. Amid the confusion scorpion saw a frog who was swimming alongside a river. The scorpion and the frog shouted for him to take it across the river. But the frog firmly reject the request scorpion, he said, "I do not want to die ridiculous to take you across this river, because I know you and you will definitely poisonous sting while there is a chance."

Scorpions do not give up so easily, he continues to seduce the frog and said with assurance: "Of course I'm not that stupid friends, have not we'll both drown if I sting you half way?" The frog was eventually believed to lure the scorpions and agreed to help by way of holding his back scorpions swim across the river.

The journey began and when they both were in the midst of the river, suddenly the scorpion stung the frog with a very strong. With labored breathing threshold of death, with the frog still managed to quietly say "Why do you deny your promise?, Now we're both going to die." Scorpion replied "I really can not stand to not sting you, it is my habit."

Watch your thoughts, They Become words.
Watch your words, They Become actions.
Watch your actions, They Become habits.
Watch your habits, They Become character.
Watch your character, They Become your destiny

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Contemplating Return Definition Success

at 9:09 AM

Posted by Breakthrough Mastery

As a motivator, one of the reading / viewing is my favorite book / movie that tells the story of success. Over the last ten years I was fortunate to meet and make friends with the people, which according to my size, they are counted as successful people.

It is true, that there is no universal definition of "success." Success is about many things. Everyone has a definition and measure of success of each. My definition may not be the same as your definition, so is the definition you are not completely the same as the definition of other people who you know.

But I noticed one thing, the day the more people who define success based on three things, namely: Power, Money and fame. Any one of these elements you have, you already qualify.

Of course the three elements are basically good, and not wrong when we are all vying to get it. Even when I was invited by a company to motivate its employees, my job is to encourage the participants to be more successful, including the three elements.

But occasionally we all need to be reminded, especially at the time of the three elements blinding our hearts so that another important element to be forgotten. Many people strive for power, money and fame. Not a few of them who managed to get it. We must admit, they are the ones who are intelligent, diligent and tenacious. But unfortunately, when they just grasp a "success" new, at the same time they lose the "Success" other, which may be far more valuable.

Often we see people who are successful in careers and business but his family was shattered. Two people who once shared and loved, hated each other now and then decide to divorce.

After praying and waiting for eight years, finally a husband and wife was awarded a child by the Creator. Oh, how happy they were at that time. Months turned into months, the year turned into years, both parents work hard to earn more money. Because the work piling up, they often come home at night. The child lost figure and lack of parental attention. He was one associate and then end up as losers.

Not a few people who came to power, money and fame but then ended up in jail. In fact, few people whose success is not covered by many media, but ultimately they are desperate and end his own life.

Some time ago I read a true story. This story has made me more thoughtful. I also hope, after reading it you will be more thoughtful. Thus, hopefully our journey in a world that while this is not in vain. True words of a wise man, "The enemy of the best not bad things, but things are good. Enemy of the most important thing is not trivial matters, but important things. "

Live now, how do we choose the best and most important that, among dozens or hundreds of good things and important, that we face every day? Obviously, this is not easy. This requires awareness (consciousness) and wisdom (wisdom) a high level. Once again we are required to determine the priority of our lives. As a simple tip, at the wake in the morning, let us promise ourselves not to be out of the room before we ask ourselves this magical question: "Today, what is the most valuable / precious in my life?" Make sure your answer true and honest.

Read the following story ...

In 1923, the most successful group of people met at the Edgewater Beach Hotel in Chicago, United States. Overall, this group controls more wealth than the total U.S. treasury at that time. Year after year they carve out a success. Newspapers and magazines covering their success stories. Parents and teachers encourage young people to emulate their example.

Eight of them are:

1. "Bear" the biggest on Wall Street
2. President of the Bank of International Settlements
3. The head of the world's largest monopoly
4. President of the world's largest steel company
5. The world's largest wheat speculator
6. President of the New York Stock Exchange
7. U.S. presidential cabinet member
8. President of the world's largest gas company

From any standpoint, these men had climbed to the peak of success. They have discovered the secret to getting money. If this time they write a book about Success Secrets, surely it became the International Best Seller. When they held a seminar motivation, thousands of people would be willing to pay a premium as long as they listen.

However, twenty-seven years after meeting at the Edgewater Beach was ...

1. Jesse Livermore, the biggest investor in Wall Street committed suicide
2. Leon Fraser, president of the Bank of International Settlements, also committed suicide
3. Ivan Kruegar, head of the world's largest monopoly, committed suicide
4. Charles Schwab, president of the largest steel company to die in a state of bankruptcy, after living with debt for five years before his death
5. Arthur Cutten, the greatest wheat speculator, died abroad in a state of bankruptcy
6. Richard Whitney, president of The New York Stock Exhange, went to prison Sing-Sing
7. Albert Fall, a member of the presidential cabinet, was released from prison so he could die at home
8. President of the largest gas company, Howard Hopson became insane
.
A wise man once wrote:

"Money can give you a very magnificent palace, filled with works of art of high value. Money also can meet your home with best furniture and your garage filled with luxury cars ... but money can not give you a house full of love and sincere appreciation from the people who live in it .... Money can be used to buy a bed of pure gold, but money can not buy a break of one minute, along with peace of mind. "

What is the definition of "Success" for you? Congratulations thoughtful!

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Easy Ways to Create Customer Fascinated

at 7:07 AM

Posted by Breakthrough Mastery

Ever heard of the word Moment of truth? Moment of truth are the moments when you and your business in touch with your customer. where you can give the impression (impression) are great for your customers so that customers come to us instead of us who went to the customer.

I deifying customers like bees. There are two ways to catch bees. The first way, you come to the park, looking for bees, chased him and arrested. What happens when you catch a bee? He fled. If he escaped he would usually tell my friends the other bees. The second way is to catch bees, cultivate a flower garden, hospital flowers, choose flowers are beautiful, and beautify the garden in well cared for. Bees will be happy to visit and enjoy the beauty of this flower by itself.

The question is, do you maintain your corporate environment is like to look beautiful and attractive in your place? Does your team beautify themselves with the behavior and manners are preferred by your customers? Which one is chosen by the customer, buying a car from Abdullah or buy a car from a seller who looked like Tamara?

That is why advertising uses a beautiful artist, not an ordinary person who might pay less. There is an interesting joke "Why did the artist use Lux soap ad Deasy Ratna Sari?" Why not Tessy. However, if rubbed into the body or Tessy Deasy equally frothy soap. If the team can sell themselves, customers will come to us instead of us who come to the customer. That is the moment of truth.

Business owners, entrepreneurs and dear reader, Do you beautify the mind, heart and mind or simply enhance your physical appearance? Whether your customers are being attracted the attention of customers or making customers running scared?

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Sincerity will be Passed

at 7:05 AM

Posted by Breakthrough Mastery

Marketing theory continues to evolve, which at the beginning, marketing is too close to selling, so that in the era of the '60s and '70s, many companies mistakenly, call the Sales Department Marketing Department, but no objects that are marketed, but there are only salespeople who was serving its existing customers.

Likewise, the nature of the customer who used to always say that the Customer is King, gradually no longer the case, the pattern is slightly shifted to a relationship but not the dedication service (not as popular with his king, which in many cases, people do not have any voting rights or if any too small a). Lately there seems to be shifting further where successful marketing is marketing based on (or at least like) the relationship of friendship. How do these friendships forged, then there is one word that should underlying the "sincerity". True test of friendship is "sincerity".

I still remember once when going off course in the afternoon (at that time I was in high School) and went to use the city transport services (Mikrolet), because the passengers are still quiet, I was sitting right next to the driver, while he was a lot of chatting like friends familiar course. The road condition was not bad but the weather was so hot, it makes the driver stopped briefly in front of the cigarette stall, to buy tea in bottles, which I wonder is unexpectedly he orders two, at first I was confused, for whom a single the bottle. Then when proffered, then the spontaneous one bottle given to me, I was somewhat embarrassed and said no, but the driver with a very sincere and sympathetic said: "That's what the little bro, drink it, too thirsty brother would not you?" . I immediately drank it and said thank you. What is my mind that time? I've been meaning to myself, when I was down at the destination, then I will give more pay to the driver, I feel embarrassed if I did not do this.

So when it stops at the destination, I immediately give cost more than it should, which is even more shall it be 2 times the value of tea bottle, because I did provide a piece of paper money which I do not want to take the change. The driver said: "Do not dik, it took the change, my brother would not so". I then immediately retorted, never mind what the pack, I was willing, because the brother was so sincere and kind to me '. "Then I received little bro, hopefully younger abundance of blessings", he said. This is just an example of how the driver, although without intent to market its services , but unwittingly he has done the marketing process which turns out to be marketing method at a later date.

Lasting success is the success that is based on sincerity. For the business interests of the moment, a person may commit deception, commonly known as hit and run, but for a sustainable business. necessary sincerity. Sometimes it could materially harm occurs because of the sincerity of this, but this loss is the moment, much later, in a very long time, there will be success for the success that can be achieved. Make this motto as a support for your business: "Sincere base of the pass". Make friendship as well as the foundation your marketing.

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Learning From Babies And Rotten Tomatoes

at 7:00 AM

Posted by Breakthrough Mastery

On many occasions, I always emphasize the importance of concrete action rather than merely a plan. But, always it is still much to ask, where the start, how, and various other questions, which sometimes weaken the spirit-that makes people just do not move from what was planned. Most, then it would be doubt after the step. Moreover, if it involves capital in considerable amounts. Lost afraid, afraid of bankruptcy, fear of gullible people, and various kinds of fears that ultimately, make us hesitant step.

Because of this, it helps us go back to the initial intention of starting a business. What is the purpose of opening a business. What we want to achieve from the business? Just for fun, follow the trend of entrepreneurship, or do want to make it as a "way of life"?

If this last option that we want to go, then in fact, do not hesitate and be afraid to start. What is the cause? Let's look at a time when we are still a baby. Perhaps we never noticed before, when we fall, we'll never be afraid to learn to stand and walk again. Because, in our subconscious, can walk sebenarnyatelah become a destination. So, as we also become an entrepreneur if we invest into one of the goals of life. If it's already a strong desire, it helps us to embed it as a big target challenging.

What's the benefit if it is we use as the primary target? Like a baby learning to walk, then any obstacles and challenges, will soon rise again. But, will it be that easy? Of course not. I had never experienced failure of entrepreneurship is quite painful. Not just a matter of dollars are a source of annoyance, but the affairs of friendship was sometimes get messy. This is what sometimes makes a lot of micro and small pengusah, were afraid when confronted with reality. Once the sky has fallen down fall is felt. Once failure was all seemed so dark.

So, if it were so, how to rise the most easily? Like a baby, the simplest way is to grab whatever is nearby, to be used up again. Without realizing it, the baby has to maximize its potential, both in themselves and those around him. If interpreted, it is also likely that we need to do when you fall while running the business.

How to implement? It can be mixed. And, there is no definite formula. Because, like recipes. In the hands of chefs who are different, even with the recipe and the same composition, the results can vary. Well, this time I will take the example of the "recipe" simply told a friend, who had until now-if I remember-always managed to motivate me.

At that time, he told how he traded tomatoes. He bought in bulk at the central market, certainly at low prices. Later, some of it in a plastic container that has been made as neat as possible. For the plastic packaging of this, he entrusted to a minimarket selling, with a value large enough keuntuangan. Then, some more, he sold to other markets and stalls in housing. For these types of tomatoes, he took the profit margin is not too large. Up here, it looks like everything went fine and seem easy to calculate how much profit.

But, it turns out, at the beginning of the business-even until now, he mentioned that a lot of tomatoes are not sold. As a result, decay and can only be discarded. This is what he underestimated from the start. As a result, he had a big loss when starting a business. But, when that loss, his wife accidentally gave him extraordinary idea. When stress is almost certainly thinking of tomatoes just waiting for the foul, she presents a fresh tomato juice. He maximize the tomatoes that are old, to be made fresh drinks.

Since then, he then had the idea to sell tomatoes in several categories. A very fresh, still packaged and sold to various networks that already knew. Relatively fresh, but already just waiting for time to ripen, sold at very oblique to the owners of food stalls and small restaurants tegals other. And, the latter is a category that must be processed. The latter is usually processed into fresh juice packaged in a certain way and can be durable. Meanwhile, the rest is processed into tomato sauce and tomato sauce.

With numerous innovations that begins from a sense of upset because a lot of tomatoes that are ready to throw away, he now actually more successful with a home-based business tomato sauce and fresh tomato juice. For me, the story of this unique spirit to be triggered when facing problems in the field of business which I live. This is the real picture of the actual exam that just came to open our minds to a variety of other opportunities. Only with the heart airy and bright minds, we will be able to see how the opportunity was hidden in various challenges and problems faced. So, have you prepared to change the "rotten tomatoes" in the form of failure and collapse, so the opportunities that promise?

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How to do Good Investment

at 6:57 AM

Posted by Breakthrough Mastery

I want to Share about what investments should we have in our work and life. Spiritual Investment: Making God all things beautiful in time and what we have to do with gratitude and do His will. Health Investment: Without health we can not indulge, produce and produce, let us maintain our health through exercise, healthy living.
     Time Investment: every people given the same time ie 24 hours, the difference is how we utilize the time available, successful people do not spend time sitting on NCC TV for 5 hours per day without something from our value added.
     Network Investment: Friends, is everything for us, Because we can be successful also because of the support of friends, kept up a relationship with every person you just met.
     Customer First Investment: in our work, what we sell good products or services can all be the same, ie touches that distinguish us, how we value our customers, so they are content to buy products and services from you.
     Character Investment: With the correct character and well, we can win the hearts of customers, friends, family. Friend-a friend with this investment we believe what we're doing successful and balanced.You can not fight the waves are strong currents, but you can make surfing on the waves

Greetings Optimistic and Maximize Your Self

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courage Is Not Enough

at 6:55 AM

Posted by Breakthrough Mastery

In recent times about entrepreneurship seminars, I often hear people say that business is a major capital alias "desperate" courage. It gets kind of input, my brain was encouraged to run a variety of businesses, from since my high school (high school), college, and even when working at an institution. My efforts at that time was classified as micro. Scale is not large. But money do I spend on some business, from selling watches, selling various accessories, open the computer typing, printing broker, to event organizing (EO) is still large enough for my pocket at that time.

Origin brave and origin there is an opportunity, I would immediately forward to the capital I had. The result? In the calculations the numbers is not very satisfactory. But, in the calculations "future capital", I feel no loss at all. But, as a common man who does not go away disappointed capital? Amazingly, somehow, at one time a friend offers a business opportunity, because in my eyes was enough business prospects, without thinking again I invest my capital. And, again I kejeblos. Capital did not return as expected.

But, strangely, the courage to open a business that never subsided. Only, this time I prefer to use calculations based on experience. The results are beginning to show some of the graphs increases. Although, the process of ups and downs I experienced it the uterus.

Well, depart from that experience, I just wanted to share. If you agree, please use the way I am, if not, all it is your right. The experiences made me conclude the following:

    Dare to need mental strength

    If you are not mentally strong and resilient, must not dare. Aka desperate daring when the results are not as expected, will be very painful. Thus, only for the strong mentally alone I recommend to take this bold step. But, that does not mean desperate to be one thing wrong. Rather, nekadlah with calculations. What I mean here is the full calculation when there is an opportunity to think, if you have the ability and strong will, immediately take action (action). Because, if no action, no matter how good the plan, will only live expectancy. So, which is calculated is not about the possibility of turning a profit and loss and capital, but the origin has a strong conviction about an opportunity, rather than just quit as an idea, why not immediately executed.

    But, back to the matter of courage, our calculation can still miss. That's why, back to the matter of the mental. Only the mentally equipped to be resistant successfully passed various examinations in front.
    Dare to take intelligence

    Intelligent here is when we've decided to plunge into the world of entrepreneurship, we should be able to manage a variety of existing resources. Sometimes, when it fails, we immediately become discouraged and did not realize the presence of a large chance of failure behind it. In fact, with a little flair (read: intelligence), there must be a positive thing that can be done from the failures. This happens when a school of writing which I founded with some friends experiencing shortage of students. With a little foresight, it turns out our team actually managed to create a program that brings greater benefits than regular classes in general.
    Boldly takes sacrifice

    Sacrifice here I suppose with the martyrs on the battlefield. The sacrifice of soldiers in the front row will usually open the way to victory. If the term "rough" I, we need a "victimizing". When about to run a business, sometimes we need to "sacrifice" one of the business to encompass a larger business. Is not to catch a big fish in the sea we can not just use worm bait?

    Such common way of doing business. As performed by large retailers that deliver great discount prices for one or two products are sold in the market. By cutting the benefits of the product, people will memunyai image that the retailer is cheap. That way, even though other products are more expensive, people still feel there are cheaper products.

Again, this just a matter of courage is not just a desperate affair. But, it should also use calculation. So, still desperate are you?

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The role of CEO in Creating Customer Loyalty

at 4:20 AM

Posted by Breakthrough Mastery

What exactly is the main purpose of good service? Of course, the answer is to create and print as many loyal customers. Satisfied customers are not necessarily loyal customers. Now, the company should be sought further than just satisfying its customers to be able to get while keeping customers loyal.

So far, we only oriented on satisfying the customer. Although important, customer satisfaction is not enough to guarantee the customer will keep buying from you. Markets and the world is changing rapidly. Once companies begin to feel comfortable, competitors also appear to offer solutions that they claim is faster, cheaper, and better.

Suddenly, customers feel they do not need you anymore. We all know that the cost to get new customers is greater than maintaining existing ones. Customer loyalty is the key and have a greater role for the survival of the company, especially in today's global era. It's fitting we continue to print and reproduce this amount of loyal customers.

Although the CEO did not or rarely associated with enterprise customers, but the CEO was the one who should have the vision and mission far into the future so that companies can have as many loyal customers. CEOs now face or image for the company leader in the public eye. Customers often do not see from a company or product being offered, but more on who is offering these products.

So, how the role of CEO in creating lasting customer loyalty for the company? Here are eight cases where the CEO has an important role in creating customer loyalty.

Comes from Customer Satisfaction Employee Satisfaction

CEOs are concerned with customer satisfaction we will first ensure employee satisfaction first. Employees together with customers. They have a family, needs, and goals in life. Impossible disgruntled employee will be able to serve customers well. Odds unmet needs of employees will be able to meet customer needs.

CEO has the authority and the role that could create a powerful example for each employee under it. Is one who can be a visionary to unite the goals and move the company achieve these goals. A CEO must create a welfare system that can serve as an exemplary employee and all employees in providing good service. Thus, good service employees will be forwarded to all subscribers of the company.

Emotions and Understanding Customer Needs

Today, a CEO must also understand who are the actual customers of the company. Although not in detail and individually, at least he understands its customers segments. He must understand how to make customers dependent and has a commitment to your company in providing support, services, and decision making. Customers will see the company as a supplier that can meet their needs. In case of good service or bad, the customer will always see who the real leader of the company.

Although not directly related, but if the customer to feel that the CEO alone can understand the emotions and needs of corporate customers, then they will be easier to become a loyal customer. For this, of course, the CEO must be able to form a team that has integrity, dependable, have a good working relationship with each other, and empathy. CEOs must be able to create systems and teams that are able to realize more than able to satisfy customer expectations for them emotionally. Sometimes the smallest things can mean very large.

Creating a Good Service Structure

The structure of good service is the foundation of a solid relationship that consists of people, facilities, systems, and distribution channels. Good structure to build a bridge that connects companies with customers. This is very helpful in creating customer loyalty.

Not infrequently, all employees will work according to the structures and systems that have been created by itself and only followed what was already there. CEO role was to investigate whether this structure needs to be repaired or not. Are there functions better be outsourced? Is bureaucracy have prevented the company of good service? Are the structures and systems that are created can meet the needs of both employees and customers?

Partnering and collaboration

Not infrequently, the CEO who has the authority to choose with whom the company will partner (partner). Partners here have a broad sense-not always be another company, the customer can be a partner. Established a good partnership with one customer was rarely able to smooth cooperation with other customers as well, which will probably be a loyal customer following.

CEO role is to understand exactly what the strengths and weaknesses of the company and forge partnerships to overcome the weaknesses of the company and increase its strength. CEOs must be smart capture all the opportunities to establish any cooperation, both in terms of operational and financial capacity because it is not infrequently led to the creation of long-term customer loyalty.

Understanding and Improving Performance

Performance here is how the product or service can meet customer expectations and this is adequate, less, or exceed existing industry standards. In addition to ISO standards and other standards, competitors could be the benchmark. A CEO who observant will surely try to find out the movements of its competitors.

The method of measuring the performance of the company's CEO must have been a very long-term cover and the criteria more objective. It is important to know what performance really means for the customer and what is not. What is meant by "meaning" here is a direct effect on customer satisfaction and loyalty. Customers do not care if your company is able to obtain raw materials from suppliers in less than 24 hours, because it has not been able to meet customer needs.

Creating a Favorable Economic Conditions

Desired value of each transaction and cooperation edges is money. Any transaction with a customer has a financial impact for the customer and the company itself. So, the CEO must also think about how companies and customers can help each other to get the money, profits, and build businesses each with more lasting in the long run.

Every company and the customer also must have some expectations will return or what the results can be obtained from every interaction. You certainly can help each other to create value through one of three ways: Helps to reduce costs, helping to eliminate costs, and help increase profitability or revenue. This certainly applies to both parties (mutual benefit). Only then can create customer loyalty.

Although all the above points it seems is the duty of an employee, director or manager level, but the CEO was the one who should be able to have the vision and direct the company's vision is to achieve long-term customer loyalty.

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Positive Virus Spread to All Employees

at 3:40 AM

Posted by Breakthrough Mastery

The past decade was the golden age was significant for Bank Mandiri. An increasingly rapid growth of the company making the Bank the red plate as one of the largest banks in the country.

These successes are visible from net income rose from 38.3 percent YoY to Rp6, 389 trillion, Non-Performing Loans (NPLs) Gross and Net fell to 2.19 percent and 0.58 percent, the growth of assets amounting to Rp370, 8 trillion, or rose 7.7 percent year on year, and total loans increased from Rp106, 7 trillion at December 31, 2005 to Rp230, 1 trillion as of 30 September 2010. In terms of customer satisfaction, years ago, Bank Mandiri to obtain the first rank Regular Service Quality Award category Banking Services as well as rank two for Priority Banking Services in 2010 from Carre and Marketing Magazine.

The success of Bank Mandiri's not because participation of all management commanded by Zulkifli Zaini as the Director. Winning a master of business administration (MBA) in finance from the University of Washington, USA, it reveals the Bank supervises the key to success is leadership that focus on improvement in the 4Ps (People, Product, Process, & Place).

"Teamwork is a solid and effective communication from management so that messages can be received clearly by all the beings of Bank Mandiri," he said.

As the banking business, as described Zulkifli, 4P application development is one of them through service.

"Service is good brand will enhance business growth from the increased share of wallet and repetitive transaction from the customer loyal / existing. As for the prospective customer, service brand that either course would be a very strong attraction. Thus, service excellence can be a competitive advantage for business growth in the Bank Mandiri, "he said

In real terms it is manifested in the form of a commitment to provide excellent service to the customer-focused Based on the vision of "Service Living Legend."

"We are committed to building long term relationships based on trust, both with business and individual customers. We serve all customers with international service standards through the provision of innovative financial solutions. We want to be known as the bank that consistently deliver excellent service. Therefore, our commitment is clear, that the service is part of a particular corporate culture of professionalism, customer focus, and excellence, "said the former officials of this state.

A series of programs in terms of both infrastructure and non-infrastructure was encouraged in order to realize this commitment. For the development of such networks, the bank recorded to date has built more than 1296 branches, 5496 ATMs, mobile banking unit 20, and 1,000 micro-banking outlets throughout Indonesia.

As for service, implementing service excellence performed continuously throughout the contact point or a unit in the form of "Three Life Service Bank Mandiri."

"Three Life Service Bank Mandiri can be summarized in one sense, always to offer and provide benefits and solutions to best suit customer needs (customer centric) are easy to implement, convenient, anywhere, and on time." Zulkifli said.

He also emphasized that a company's success in providing valuable experience through outstanding service can not be separated from the participation of all employees, ranging from board level to the level of employee contracts. That's why he gave great attention to the educational process of the service life of Bank Mandiri and view it as a positive virus which must be distributed to all employees. Jitunya One strategy is to try to give good example to his subordinates.

"We as the Bank's management board and the entire head unit provides an example implementation of service excellence in their daily activities to subordinates so that the virus can always continue to be positive to all employees of Bank Mandiri. The head unit as well as a role model who provides corrective action if there are services, attitudes, and behaviors in work units that do not fit with the culture of service excellence Bank Mandiri, "said the man was born in 1956.

In addition, from the internal side, the quality of employees also continually enhanced as a form of maintaining good service quality. This is done with the internalization of cultural services to all employees of Bank Mandiri, including the perception of the service, training, tracking and feedback for improvement, and recognition on an ongoing basis with adjustments to the expectations of customer service standards.

Employees are also given the opportunity to improve their skills through training service, the establishment of cultural change agent and team Mandiri. Appreciation is also expressed in other forms of reward & punishment for employees.

"Employees are the key assets of Bank Mandiri and we recognize the need to continue to invest to improve behaviors, knowledge, and skills to be able to provide excellent service to customers," he explained.

Although not even one year of taking office as a Director of Bank Mandiri, Zulkifli optismistis himself able to continue the transformation to continue to grow with Indonesia.

Real achievement is earned by completing the process of rights issue that gets a positive response from investors and the fund is expected to reach Rp11, 68 trillion. Zulkifli described, with the increase of capital of Bank Mandiri from the rights issue, then the Bank will have adequate capital adequacy level to support the credit growth of 20-22 percent on average per year to five years into the future.

The capital increase will be placed as Bank Mandiri that meet the criteria to be based on the International Bank Indonesia Banking Architecture.

In the year 2014, Zulkifli even confident of being able to bank with the largest market capitalization in Indonesia, and entered the ranks of the Top 5 Banks in ASEAN. Subsequently in 2020, he was aiming to enter the ranks of the Top 3 in ASEAN and a major player in the region.

Various attempts were also intensively carried out in order to meet these targets, among others, with the innovation and utilization of technology and services with high standards to achieve customer satisfaction. Among others, through the payment through e-channels and to develop brand awareness for products of Bank Mandiri through various campaigns and promotions.

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Learn about Customer satisfaction

at 3:37 AM

Posted by Breakthrough Mastery

Each company must strive to provide the best service to meet customer satisfaction (customer satisfaction). This excellent service is given with the aim to strengthen and increase customer loyalty.

As with the PermataTel. Call Center PermataBank have different strategies in managing customers. As a Call Center that achievement in the field of customer satisfaction (CCSL) for six consecutive years, PermataTel not only as a conduit of information, but also as a critical touch point representing clients.

"PermataBank looked Call Center as a critical touch point for customers is very important, as the channel is very important to create a superior customer experience. We are always trying to improve customer satisfaction & loyalty to the voice of customer notice. Therefore, any input to improve services is a major focus for PermataBank PermataBank to always meet customer expectations, "said Director of Retail Banking PermataBank, Lauren Sulistiawati.

As for the services provided by Call Center services include banking, credit card services, non-customer service, facsimile service, merchant services, lending services, and express service. Each launch a new product or marketing program, PermataTel also serves as a forum for customers to get more information about new products or programs. PermataTel also assist the marketing of measuring the response of customers and help provide input on new products or programs offered to customers.

These services are communicated to customers through multiple channels, including all transactions via the telephone, and single number access to national, superior call center agents, and not behind the use of IVR (intelligent voice response) that can serve the needs of the customer to obtain information and conduct transactions . Through channels that operate 24 hours, PermataTel can handle about 25 thousand 170 calls handled by the call agent that is divided into the 5-8 shift.

It is said Laura, Voice of Customer Call Center received by the input and then became a benchmark of corporate development.

"The company always emphasizes how to meet the needs of its customers, therefore we are always trying to improve service to customers with a set of voice of customer, then do continuous improvement based on customer feedback, supported by a consistent superior service by super team," he explained.

He continued, "Every month, PermataBank voice of customer conducting a review of the entire channel, not only PermataTel. So whatever service development Bank, the departure of the glass eye is always the customer. "

PermataTel also apply a variety of technologies to optimize customer satisfaction, such as IVR (Integrated Voice Response), CTI (Computer Telephony Intergration), CMS (Call Management System), and recording.

Unlike the other competitors, making PermataTel Call Center as the responsibility of all employees so that the services provided to customers able to realize a superior customer experience in addition to Retail Banking business in the official Bank Permata.

In terms of investment, the existence PermataTel no doubt bring a positive impact on corporate profits. However, according to Lauren, during eight years of existence, PermataTel further implement the basic principles serviced center than a profit center.

"It's important to invest through the Call Center where the goal is to provide and increase customer confidence in the Bank which would create the Moment of Truth to customers, where customers get the service and information as needed. Currently, PermataTel are service oriented. But do not rule out the possibility in the future, PermataTel will be an effective sales channel is to do cross-selling of products that suit the needs PermataBank Customer, "he said.

Lauren explained, the advantages that have been obtained in the presence of precisely the form PermataTel Customer Satisfaction & Loyalty. If the customer more loyal and satisfied, then they will be more savings in the bank, using ATM services, mBanking, take a mortgage products and other products, as well as major banks make PermataBank and mereferensikannya to family, coworkers, and a lot of people.

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The Special tips Luxury Market Work On

at 3:30 AM

Posted by Breakthrough Mastery

Work on the luxury market should not be arbitrary, given this market as very unique. People willing to buy products with a particular brand even though the price was insanely high. In fact, to some extent, these groups have other lifestyle than most. Well, what are the real people behind the brand is looking for super-luxury-brand it? How did the brand owners treat their customers? To answer these basic questions, here are excerpts Marketing Magazine interview with Yuliana Great, marketing analysts:

How do you see the luxury market in Indonesia?

Market in Indonesia is still growing. In Western countries, it seems already saturated market. The owners of this luxury brand glance markets are still potential, such as China, India, and Indonesia. Temporary, class is more mass below which also need a symbol. Then bring up class among most market with luxury market, called the masstige-mass groups that need those things for prestige. Louis Vuitton classified in this group despite higher prices. Different from Hermes who became a super-luxury brands with prices up to USD 900 million.

What was sought in the market this luxury?

Luxury brand that actually needs. It's no longer desire. Particularly the need for a network of high society circles who want to distinguish themselves with segment beneath. Their needs are no longer on the functional requirements. But, more on the need for symbols, including symbols of social class and their achievements. Not be separated well from their lifestyle.

What caused the so-called luxury products?

First of all because the price is extraordinarily expensive. Compared with the cost of production, that price could jump hundreds of times. We no longer call it a premium, where the price may be only three times. The person is indeed buying something ultra abstract. They want to embrace what is called a total experience (total experience) will be a brand. They are not buying the brand, but the experience in it.

Are there other criteria to mention luxury than on price?

Price is always firmly attached with luxury features. Beyond price, the most important is the total package offered by these luxury brands. First, the brand recognition. This refers to the brand identity, as a symbol or logo. It's really important. There are efforts in such a way that is not very visible brand in the market, do not look too much to wear, and worn only certain people. Including boutique-shop is not too spread out with many branches and very specific locations. Manage this process is not cheap. Given, brand owners should choose a prime time spot, frontliners are classy, and so on.

There is another criteria?

Second, the brand that carries the brand personality. Brand identity was translated into a market-especially to the society and culture-a brand personality that is accompanied with a brand image and brand character. It can be built through strong logo, very easy to understand, even though its brand is sometimes really difficult to read, the more impressive luxury.

Besides the logo, it takes its name scarcity which means it's brand visible, but not affordable in bulk. This limited the numbers attached to the boutique and collection. Then, there must be creativity. In particular, creativity in terms of aesthetics, given that selling luxury brand aesthetic. People do not simply enjoy a symbol, but also aesthetic. Much deeper than that, he can enjoy the culture within that aesthetic. Aesthetics is then translated as a high taste.

Third, note the klasikalitasnya-brand owner must manage the aesthetic component that should never be changed, such a pattern. Gucci or Hermes, for example, the pattern has not changed. Fourth, brand owners should pay attention to the interior design of the boutique-store.

In terms of users, is there a particular classification?

Actually, the users belonging to the collector. This is classified as a heavy user. Earlier there was a beginner and medium groups. Heavy user characteristics are not only buying and collecting brand-although only one bean prices reached hundreds of millions. Recalling the emotional touch to the brand was already very high. They have it in the collection of hundreds of seeds. Usually, the person was classified as old money. Brands that he had already become perengkuhan spiritual.

For medium class, this guy loves the brand, but not until the emotional touch. They also have no loyalty to one or two brands. For beginners, they only have one brand only once, a good brand with prices still affordable. Beginner group is a group of USD 20-10 million expenditure, such as Louis Vuitton class.

Is there a brand of Indonesia that have been classified as luxury?

Indonesia has been no brand in this category. All still in the position of mass products, consumer products. There are no brands that stand out. This is because one of them because no one would dare release a product marketer considering he had to compete with the brand beyond the age of hundreds of years. Other constraints, we have a country of origin that have not been good, except the name of Bali. This is in contrast with Japan, because Japanese people appreciate high quality. For example, brand Kenzo which opened an office in Paris as a city of origin of fashion since the Renaissance.

Actually, should luxury brand marketing strategy for this?

They do not need another strategy. That's the advantage of having very strong brand symbol. Just precious symbol extraordinarily expensive and risky forged. They no longer require marketing strategies such as other brands. Enough to launch a product with good packaging and classy. These brands have brand equity of ultra.

Enough with the communication alone?

Yes, the brand activation and public relations. Activities, such as holding gatherings, corporate social responsibility activities, such as making foundation, and so on. Including communicating with the interior design boutiques. Not any more promotion and advertising. Because this product is not infrequently makes a line buyers, boutique owners need a clever strategy to manage this queue.

Does not require a customer loyalty program?

All that drama. Touch the emotions of customers is important. At the fashion boutique, for example, there is a special ritual for the customer. Origin is not taken and so on. Including scenarios of delivering products to customers. The clearest example of Louis Vuitton.

Luxury product categories what customers demand Indonesia?

The first time was the fashion category, including apparel and accessories. Then the automotive category with its luxury cars. Then the hotels and resorts, food, drinks, gadgets, and so on.

Is there competition between merk luxury?

No one. They carry more ego. They do not compete because each brand has a personality of each. Rival lies precisely in the effort to strengthen the brand, emotional touch, sharpen segment. Sharpened the brand will be more luxury segment. Conversely, the more mass, the less its level of luxury.

As to whether a special after-sales service this brand?

This service is still needed, such as how the brand is providing service in the repair and maintenance products. Brand owners also need to seek independent counterfeiting.

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Business Motivation Quotes

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Saturday, December 24, 2011

4 Planning Required To Succeed career

Multi Level Marketing Strategy

Between Tricks and Techniques

Story of The Traces of Gold Brian Tracy - Part 6

Story of The Traces of Gold Brian Tracy - Part 4

Story of The Traces of Gold Brian Tracy - Part 3

Story of The Traces of Gold Brian Tracy - Part 1

Monday, December 19, 2011

Self-reflection

Conquering Self

Story of scorpion

Contemplating Return Definition Success

Monday, December 12, 2011

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Sincerity will be Passed

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