Marketing theory continues to evolve, which at the beginning, marketing is too close to selling, so that in the era of the '60s and '70s, many companies mistakenly, call the Sales Department Marketing Department, but no objects that are marketed, but there are only salespeople who was serving its existing customers.
Likewise, the nature of the customer who used to always say that the Customer is King, gradually no longer the case, the pattern is slightly shifted to a relationship but not the dedication service (not as popular with his king, which in many cases, people do not have any voting rights or if any too small a). Lately there seems to be shifting further where successful marketing is marketing based on (or at least like) the relationship of friendship. How do these friendships forged, then there is one word that should underlying the "sincerity". True test of friendship is "sincerity".
I still remember once when going off course in the afternoon (at that time I was in high School) and went to use the city transport services (Mikrolet), because the passengers are still quiet, I was sitting right next to the driver, while he was a lot of chatting like friends familiar course. The road condition was not bad but the weather was so hot, it makes the driver stopped briefly in front of the cigarette stall, to buy tea in bottles, which I wonder is unexpectedly he orders two, at first I was confused, for whom a single the bottle. Then when proffered, then the spontaneous one bottle given to me, I was somewhat embarrassed and said no, but the driver with a very sincere and sympathetic said: "That's what the little bro, drink it, too thirsty brother would not you?" . I immediately drank it and said thank you. What is my mind that time? I've been meaning to myself, when I was down at the destination, then I will give more pay to the driver, I feel embarrassed if I did not do this.
So when it stops at the destination, I immediately give cost more than it should, which is even more shall it be 2 times the value of tea bottle, because I did provide a piece of paper money which I do not want to take the change. The driver said: "Do not dik, it took the change, my brother would not so". I then immediately retorted, never mind what the pack, I was willing, because the brother was so sincere and kind to me '. "Then I received little bro, hopefully younger abundance of blessings", he said. This is just an example of how the driver, although without intent to market its services , but unwittingly he has done the marketing process which turns out to be marketing method at a later date.
Lasting success is the success that is based on sincerity. For the business interests of the moment, a person may commit deception, commonly known as hit and run, but for a sustainable business. necessary sincerity. Sometimes it could materially harm occurs because of the sincerity of this, but this loss is the moment, much later, in a very long time, there will be success for the success that can be achieved. Make this motto as a support for your business: "Sincere base of the pass". Make friendship as well as the foundation your marketing.
Likewise, the nature of the customer who used to always say that the Customer is King, gradually no longer the case, the pattern is slightly shifted to a relationship but not the dedication service (not as popular with his king, which in many cases, people do not have any voting rights or if any too small a). Lately there seems to be shifting further where successful marketing is marketing based on (or at least like) the relationship of friendship. How do these friendships forged, then there is one word that should underlying the "sincerity". True test of friendship is "sincerity".
I still remember once when going off course in the afternoon (at that time I was in high School) and went to use the city transport services (Mikrolet), because the passengers are still quiet, I was sitting right next to the driver, while he was a lot of chatting like friends familiar course. The road condition was not bad but the weather was so hot, it makes the driver stopped briefly in front of the cigarette stall, to buy tea in bottles, which I wonder is unexpectedly he orders two, at first I was confused, for whom a single the bottle. Then when proffered, then the spontaneous one bottle given to me, I was somewhat embarrassed and said no, but the driver with a very sincere and sympathetic said: "That's what the little bro, drink it, too thirsty brother would not you?" . I immediately drank it and said thank you. What is my mind that time? I've been meaning to myself, when I was down at the destination, then I will give more pay to the driver, I feel embarrassed if I did not do this.
So when it stops at the destination, I immediately give cost more than it should, which is even more shall it be 2 times the value of tea bottle, because I did provide a piece of paper money which I do not want to take the change. The driver said: "Do not dik, it took the change, my brother would not so". I then immediately retorted, never mind what the pack, I was willing, because the brother was so sincere and kind to me '. "Then I received little bro, hopefully younger abundance of blessings", he said. This is just an example of how the driver, although without intent to market its services , but unwittingly he has done the marketing process which turns out to be marketing method at a later date.
Lasting success is the success that is based on sincerity. For the business interests of the moment, a person may commit deception, commonly known as hit and run, but for a sustainable business. necessary sincerity. Sometimes it could materially harm occurs because of the sincerity of this, but this loss is the moment, much later, in a very long time, there will be success for the success that can be achieved. Make this motto as a support for your business: "Sincere base of the pass". Make friendship as well as the foundation your marketing.
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