Monday, December 12, 2011

Learning From Babies And Rotten Tomatoes

On many occasions, I always emphasize the importance of concrete action rather than merely a plan. But, always it is still much to ask, where the start, how, and various other questions, which sometimes weaken the spirit-that makes people just do not move from what was planned. Most, then it would be doubt after the step. Moreover, if it involves capital in considerable amounts. Lost afraid, afraid of bankruptcy, fear of gullible people, and various kinds of fears that ultimately, make us hesitant step.

Because of this, it helps us go back to the initial intention of starting a business. What is the purpose of opening a business. What we want to achieve from the business? Just for fun, follow the trend of entrepreneurship, or do want to make it as a "way of life"?

If this last option that we want to go, then in fact, do not hesitate and be afraid to start. What is the cause? Let's look at a time when we are still a baby. Perhaps we never noticed before, when we fall, we'll never be afraid to learn to stand and walk again. Because, in our subconscious, can walk sebenarnyatelah become a destination. So, as we also become an entrepreneur if we invest into one of the goals of life. If it's already a strong desire, it helps us to embed it as a big target challenging.

What's the benefit if it is we use as the primary target? Like a baby learning to walk, then any obstacles and challenges, will soon rise again. But, will it be that easy? Of course not. I had never experienced failure of entrepreneurship is quite painful. Not just a matter of dollars are a source of annoyance, but the affairs of friendship was sometimes get messy. This is what sometimes makes a lot of micro and small pengusah, were afraid when confronted with reality. Once the sky has fallen down fall is felt. Once failure was all seemed so dark.

So, if it were so, how to rise the most easily? Like a baby, the simplest way is to grab whatever is nearby, to be used up again. Without realizing it, the baby has to maximize its potential, both in themselves and those around him. If interpreted, it is also likely that we need to do when you fall while running the business.

How to implement? It can be mixed. And, there is no definite formula. Because, like recipes. In the hands of chefs who are different, even with the recipe and the same composition, the results can vary. Well, this time I will take the example of the "recipe" simply told a friend, who had until now-if I remember-always managed to motivate me.

At that time, he told how he traded tomatoes. He bought in bulk at the central market, certainly at low prices. Later, some of it in a plastic container that has been made as neat as possible. For the plastic packaging of this, he entrusted to a minimarket selling, with a value large enough keuntuangan. Then, some more, he sold to other markets and stalls in housing. For these types of tomatoes, he took the profit margin is not too large. Up here, it looks like everything went fine and seem easy to calculate how much profit.

But, it turns out, at the beginning of the business-even until now, he mentioned that a lot of tomatoes are not sold. As a result, decay and can only be discarded. This is what he underestimated from the start. As a result, he had a big loss when starting a business. But, when that loss, his wife accidentally gave him extraordinary idea. When stress is almost certainly thinking of tomatoes just waiting for the foul, she presents a fresh tomato juice. He maximize the tomatoes that are old, to be made fresh drinks.

Since then, he then had the idea to sell tomatoes in several categories. A very fresh, still packaged and sold to various networks that already knew. Relatively fresh, but already just waiting for time to ripen, sold at very oblique to the owners of food stalls and small restaurants tegals other. And, the latter is a category that must be processed. The latter is usually processed into fresh juice packaged in a certain way and can be durable. Meanwhile, the rest is processed into tomato sauce and tomato sauce.

With numerous innovations that begins from a sense of upset because a lot of tomatoes that are ready to throw away, he now actually more successful with a home-based business tomato sauce and fresh tomato juice. For me, the story of this unique spirit to be triggered when facing problems in the field of business which I live. This is the real picture of the actual exam that just came to open our minds to a variety of other opportunities. Only with the heart airy and bright minds, we will be able to see how the opportunity was hidden in various challenges and problems faced. So, have you prepared to change the "rotten tomatoes" in the form of failure and collapse, so the opportunities that promise?



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