is it Really? CEO of World No Big Companies Use Social Media

Although many of the benefits of social networking sites for promotion, communication, source of ideas and improve services, but it did not make the CEO (Chief Executive Office) in the large corporate world to use this medium for external communication, they prefer to communicate in a way that traditional or direct communication / face to face. This research result which obtained a global public relations consultancy, Weber Shandwick.

From the results of this research also found the things that be the reason why CEOs are not using the media as a means of communication with the external covering non-investors and audiences. Lots of reasons why CEOs are not more social. The first is a better time devoted to customers and employees, second, their reputation is at all times be at the lowest level among the general public, third, the return on investment that has not been recorded, the fourth is a legal consultant who tend to be wary of anything that smells 'celebrity CEO'. "by Leslie Gaines-Ross, chief strategist Weber Shandwick's reputation strategy and expert online reputation.
However, it does not mean they do not use at all social media to interact with the public, but they use it only as a communication medium in one direction, so the absence of interaction. One example You Tube, with social networking sites that facilitate its consumer to upload a video, the CEO of conveying information or introduce themselves, it was again only a one-way communication.

All is back on the needs of each individual to make social media as a need or things that are important in her life or not. But the important thing is to use it as a positive and useful to others. How do you think?

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