It's hard to deny the fact that the community is an important asset for the company. Ignoring their existence is not a smart move. This can result in losses for the company.
The importance of the role of the community, both online and offline forms, has been recognized by many companies. They can give a major boost to the business, giving word of mouth (WOM), as well as feedback for the company. No wonder that companies are willing to pay dearly for the presence of a community. Unfortunately, the community is not about money. It's about loyalty.
There are several ways you can do to build community, among others:
Fishing feedback
Ask questions and let the people involved discussion in it. Appreciate the feedback given to respond. Show that you listen and get involved in the discussions.
Let the people commenting on the company blog
This is an excellent way to get feedback from customers. But, of course it needs to be managed properly. Manage well does not mean just display the comments are fine. Comments opposing the company also needs to be displayed. It can actually be a way for dialogue. But be careful with comments that only contain blasphemy and insult.
Build a forum
Forums can be an arena for pelangganj to communicate with each other. If necessary, you can also get involved in it. For example, to answer their questions or even asking questions for discussion.
Held a "coffee ground"
Make a meeting of subscribers, for example by making seminar or networking event. Invite a speaker in professional circles. Let the people interact and show the video of these activities on the company website.
Make a webinar or tweetchat
This is a fun way to establish communication with its customers in cyberspace. Invite guest speakers to answer questions. However, make sure you explain this to customers who have never participated in similar activities.
Give more value to its customers
This may be the most important point of everything. You could just give all the above, but if it is nothing more than a promotional vehicle alone without offering useful information, the community you build will not last long.
Customers will believe you are a leader in the industry when you can offer something of value. This could be a blog that is informative, free eBooks, or newsletter that delivers exclusive tips for the community. Form the image as a leader will benefit the company in the long run, even if the company has not obtained any advantage at this time.
The most important thing to remember in an effort to build community is consistency. Most companies do not consistently do the things above. As a result the communities they finally wake up dead. And if you want to consistently take care of this community, we can get a lot of advantages. Therefore take care of our community, and they will keep the company, both online and offline.
The importance of the role of the community, both online and offline forms, has been recognized by many companies. They can give a major boost to the business, giving word of mouth (WOM), as well as feedback for the company. No wonder that companies are willing to pay dearly for the presence of a community. Unfortunately, the community is not about money. It's about loyalty.
There are several ways you can do to build community, among others:
Fishing feedback
Ask questions and let the people involved discussion in it. Appreciate the feedback given to respond. Show that you listen and get involved in the discussions.
Let the people commenting on the company blog
This is an excellent way to get feedback from customers. But, of course it needs to be managed properly. Manage well does not mean just display the comments are fine. Comments opposing the company also needs to be displayed. It can actually be a way for dialogue. But be careful with comments that only contain blasphemy and insult.
Build a forum
Forums can be an arena for pelangganj to communicate with each other. If necessary, you can also get involved in it. For example, to answer their questions or even asking questions for discussion.
Held a "coffee ground"
Make a meeting of subscribers, for example by making seminar or networking event. Invite a speaker in professional circles. Let the people interact and show the video of these activities on the company website.
Make a webinar or tweetchat
This is a fun way to establish communication with its customers in cyberspace. Invite guest speakers to answer questions. However, make sure you explain this to customers who have never participated in similar activities.
Give more value to its customers
This may be the most important point of everything. You could just give all the above, but if it is nothing more than a promotional vehicle alone without offering useful information, the community you build will not last long.
Customers will believe you are a leader in the industry when you can offer something of value. This could be a blog that is informative, free eBooks, or newsletter that delivers exclusive tips for the community. Form the image as a leader will benefit the company in the long run, even if the company has not obtained any advantage at this time.
The most important thing to remember in an effort to build community is consistency. Most companies do not consistently do the things above. As a result the communities they finally wake up dead. And if you want to consistently take care of this community, we can get a lot of advantages. Therefore take care of our community, and they will keep the company, both online and offline.
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