Saturday, December 24, 2011

4 Tips for Choosing a Franchise

My experience as a business coach and also a franchisee an international business, there are four important factors that must be learned before choosing a franchise. I know this is not the only way to choose, but the mindset you have to correct, so the results you get are also correct.


Here are the factors that you can add in your due diligence:


The first and foremost factor is the franchise's own self.


Why should franchisee? Because building a franchise business is not much different from building a conventional business, needs mental preparation and a good mind set. What is the purpose you buy a franchise business, to spend time, investment, or indeed want to learn the business.


If one puts the goal, the franchisee will feel like a victim and do not have the mental self to grow the business. Mind set of playing below the mean, they love to blame, deny and make excuses why the business is less developed.


For franchisees who do not have a proper purpose, the only target shooting is the franchisor. What is an example:


- Blaming the franchisor because no support system,
- The system is heralded not go according to expectations,
- Profit not come,
- Cashflow began to fail,
- I work harder than when I became an employee.


Purpose of your purchase a franchise is to "learn" to do business, if you do not already have a previous business. You are not investors, because the franchise business is not necessarily appropriate definition of "A profitable commercial enterprise That Works without you."


So, the first factor that makes the success of the franchisee's franchise business is sendiri.Ingat, when you buy a franchise, you decide to merge into a TEAM. Franchisee is not the customer.


The second factor is of the franchisor itself.


Franchise to a franchisee of 80% systems, 20% relationship. But for the franchisor 80% have a relationship, 20% of the system. You must create a solid relationship because franchisees are your team, not your customer.


A good franchisor is to be communicative, meaning he should be able to establish communications with its franchisees to create an atmosphere of harmony and mutual openness.


A good franchisor can also provide a variety of tips, strategies and solutions in the areas of business that we can assist the franchisee in picked more profit in the business. The point he could cultivate the spirit of its franchisees to learn to be better able to again in building their business.


The third factor adalahindustri.


ApakahAnda was in industries that are sun setatau sun rise? I can not mention where the franchise that is booming or going to drown, but I give examples of such franchise record. Franchise record industry that's for sure going to drown, because now there are substitute products are much better, such as a CD or other digital media. How do I view the franchise industry trends? Simple. Just look at the development and growth of the franchise industry, whether more or a lot of falling branches.


The fourth factor is competition.


Is the franchise industry who would you choose this already complex once the competition? And how fast changes in the industry? Apakahcepat once or just the opposite?


The competition is seen from the uniqueness of the franchise. If there are competitors who imitate, whether the franchise will fall to the arena of combat price. Let me give an example, suppose I want to buy a franchise language educational institutions. Already there had been three franchisors offering franchises. There you need to carefully assess the market's perception of the three institutions.


Research


I always ask my clients to do the research / research if you want to buy a franchise business. iCOACH have a system to measure the USP and Guarantee; the stronger the uniqueness of the business, the greater my desire to buy the franchise.


Our system's improvement was remarkable. Uniquely, iCOACH have sistemaktif, not pasif.Aktif meaning that every time we can fix the system. For our clients who joined three bulanlalu, maybe we've got a new strategy that is more sharp, more effective and better until they can update themselves. Why iCOACH system is active? Because business is dynamic, because it required constant innovation to follow the trend of the business.




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