Tuesday, December 6, 2011

The Law Of Good To Great

"Write the laws. But let me write songs. No doubt one day I will run their country." That is the opinion of Andrew Fletcher, a Scottish patriot, in 1702. This provocative speech became one of the triggers and reinforcements why I like to create songs. And dozens of songs and bands I CELEBrand produce. Apparently, according to the results of the survey, most respondents praised our songs. They said it was pretty good.

However, for us is not a satisfactory answer. In fact, we expect the defendant said, "Wow, this song is amazing!" Since no one said, the songs that we flatten anything. In fact, we are enriched in Indonesia letters-not only speak English and, but also speaks Mandarin, Japanese and French. That's all I diligently for about seven years, just to offer a great song, not good.

Jim Collins in his bestseller Good to Great had said, "Good (good) is the great enemy (great)." That is, if we want a big (big), then there should be good enough (good). Once I felt it was pretty good, usually they are reluctant to improve. In other words, the feeling is enough to satisfy us, so it never will be great.

See famous comedian Charlie Caplin and superstar Michael Jackson! In their golden years, Charlie and Michael are still willing to practice every day! In reality every day! Amazing is not it?
This is also exemplified by my late father, who is a badminton player firm in his life. Or there is a match, is still the practice at a time. Consistent and thorough The reason for better performance. For him, they look pretty good (good) just is not enough. At the age of fifty, he was always trying to look fabulous (great).
On the other hand, there are quotes that said: "He who is today better than yesterday, so it's a lucky man." If the same thing? He is one of the losers. If it is worse? He was a man in pain.
Ironically, the number of companies that are "good" and lazy to move to higher levels. When it was reported that a new program or strategy that is more reasonable, that was quick to argue, "Well, the program was good, anyway. But I'm sorry, so far we have been recognized as a leader in the market, really , "or," Oh, no need for such a program. Ya 'have big names, "or" Gee, that are a little different, yes. Frankly, we are strong enough anyway, with the support of the center. "
Hello, you can argue that? Okay, as long as the market to meet two conditions. First, your customers are so stupid. Second, your competitors are running in place. But is there a market like that? On this planet, to my knowledge, no!
Management Resapilah Gede Pram confirmation message, "When you feel like a ripe mango, then soon it will rot! Be the handle is still raw, so you should always mature." Trying to read a book BREAK! Marketing Formulas is not taught in the MBA class, which happened to be recommended by teachers Lim "Billi failure.
Have you ever heard the term kaizen is not it? Just to repeat, in the average Japanese continuous improvement kaizen (continuous improvement). And history shows, this term is to deliver Japan's backwardness in the country became one of the states to decide on the face of the earth.

In fact, in Japan in the 1600s under the rule of the Tokugawa shogunate was concerned even with the expulsion of foreigners and the country's isolation for 240 years in the future. While at the same time, American society has become familiar with the "client" of the term. You can call in terms of knowledge about the market, Japan was far behind the Americans. So what?

First, it is! However, in the 20th century in Japan began to clean. With the spirit of kaizen, without disguise began by attacking the United States. Clearly, the products of comparable value Sakura products in a country of Uncle Sam.

Like the famous motivator Zig Ziglar said, "always present your best, then it will be a winner." Did not that China is also indicated, however, as long as the water drops berterusan-can erode the stone. Therefore, continuous improvement is a necessary condition for the throne and continued to reign in the market. Citalah aspire to become great, not only is good!
  

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