Social Media is a new channel in the world of marketing, in this new era Social media has become a weapon in building brands, especially in Indonesia. by the number of Internet access of as many as 50 million (source Marketer for the netizens) this becomes a very attractive promotion of land not only that Social Media has now become part of everyday life for the Internet users in Indonesia. Social media many sites most frequently visited. Most of their time online is spent to mingle in social media, like Facebook, Blog, Kaskus, Twitter.
Well.! The challenge now is how to increase sales in Social Media. because of the nature of Social Media is a conversation horizontally then a bit difficult to be seen immediately that the program and activation in the realm of Social Media to give impact to the sales of a brand.
Many brands that enter into the realm of Social Media but not optimally utilize the net of social media, many visible brand that goes into the realm of mere Social media marketing program only to supplement or even because of trial and error. maybe this time there are only a few brands only in Indonesia that has been very precise in doing in the realm of Social Media campaign. Performance Management For those who have a very focused brand building brand in social media with the Spend a big budget to grab consumers' attention on this social networking media, especially for the general public.
From the research results show, 86.7% (Source comScore) Internet users aged 13 years and over in Indonesia who use Facebook. In the world's largest social media itself recorded 40.5 million accounts created people of Indonesia, the second largest in the world. And half of them log in every day.
Management through Social Media indirectly increase sales activity is something of a brand in social media but only increase the brand awareness of a product and build a positive conversation about the brand in social media so that the above points can increase the sales made in stores or showrooms brand them. As for ways to increase indirect sales are as follows:
So this is a particular challenge for the brand marketer. Dynamic social media marketing and horizontal patterns berubah.sementara make consumers already can choose a good brand for them. Consumers also are able to comment on the brand spontaneously and can be viewed by audiences. so it is very important to Brand foray into social media channels are always updated with the market, more creative and humane. and the important points again to meet the desires of consumers with the right.
1. Create activation in social media which aims to build brand awareness brand in social media. this has been proved by a brand beverages after the online activation so that sales of its products rose significantly.
2. Creating a WOMM in social media aimed at keeping our brand discussed by the consumer, is expected with a positive conversation in social media, it is expected that consumers can make purchases of products in the store because of the impact of the WOMM is the recommendation. mention that because some data that affect the largest purchase was "friend recommendation" and the brand is successful with this strategy is the product of ice cream. so sales increased rapidly from the specified target.
3. Creating complete product information and draw on social media. it aims to complete and interesting information can attract consumers to buy products on display. because the information is complete and attractive can make the "Brand Switching" with the brand switching then it implies that consumers will buy a competing product will buy our product because it was satisfied with the complete product information and attractive
Increasing sales in Social Media DIRECTLY
Increasing sales in social media directly is how we make social media programs aimed at increasing sales significantly. and will look its efekdirectly from the program that we run. As for ways to increase direct sales are as follows:
1. Shocking Deal Program: This program is a program that is conducted in online media to create a discount program to consumers online, but in the short term so that will make the consumer curious. Key performace indicators are demand consumers to order products in this online program. This will obviously increase sales directly.
2. Create Online Store: Obviously this activity increase online sales because consumers can immediately see the product and immediately order the desired product. Terms brand to create an online store should be constructed with a system that is detailed and easily so that services to consumers will remain intact. because if the system is not yet strong will backfire on the brand itself.
3. Program Member Card online: This is a program created to increase sales directly through Member service card, consumers who buy products online using a member card can reward more than the consumers who buy directly in retail stores. this will also increase sales directly. in this program that must be considered is the ease in enforcement of this system to consumer. even program can run either eat this online card member courses can be done in the long run.
Thus some surefire ways increase sales in Social Media. this will run well when the handle seriously by interested parties so that the input from my team is to prepare a truly expert in the field of digital marketing so that programs can run with maximal and can provide a positive impact sales.
Well.! The challenge now is how to increase sales in Social Media. because of the nature of Social Media is a conversation horizontally then a bit difficult to be seen immediately that the program and activation in the realm of Social Media to give impact to the sales of a brand.
Many brands that enter into the realm of Social Media but not optimally utilize the net of social media, many visible brand that goes into the realm of mere Social media marketing program only to supplement or even because of trial and error. maybe this time there are only a few brands only in Indonesia that has been very precise in doing in the realm of Social Media campaign. Performance Management For those who have a very focused brand building brand in social media with the Spend a big budget to grab consumers' attention on this social networking media, especially for the general public.
From the research results show, 86.7% (Source comScore) Internet users aged 13 years and over in Indonesia who use Facebook. In the world's largest social media itself recorded 40.5 million accounts created people of Indonesia, the second largest in the world. And half of them log in every day.
Management through Social Media indirectly increase sales activity is something of a brand in social media but only increase the brand awareness of a product and build a positive conversation about the brand in social media so that the above points can increase the sales made in stores or showrooms brand them. As for ways to increase indirect sales are as follows:
So this is a particular challenge for the brand marketer. Dynamic social media marketing and horizontal patterns berubah.sementara make consumers already can choose a good brand for them. Consumers also are able to comment on the brand spontaneously and can be viewed by audiences. so it is very important to Brand foray into social media channels are always updated with the market, more creative and humane. and the important points again to meet the desires of consumers with the right.
1. Create activation in social media which aims to build brand awareness brand in social media. this has been proved by a brand beverages after the online activation so that sales of its products rose significantly.
2. Creating a WOMM in social media aimed at keeping our brand discussed by the consumer, is expected with a positive conversation in social media, it is expected that consumers can make purchases of products in the store because of the impact of the WOMM is the recommendation. mention that because some data that affect the largest purchase was "friend recommendation" and the brand is successful with this strategy is the product of ice cream. so sales increased rapidly from the specified target.
3. Creating complete product information and draw on social media. it aims to complete and interesting information can attract consumers to buy products on display. because the information is complete and attractive can make the "Brand Switching" with the brand switching then it implies that consumers will buy a competing product will buy our product because it was satisfied with the complete product information and attractive
Increasing sales in Social Media DIRECTLY
Increasing sales in social media directly is how we make social media programs aimed at increasing sales significantly. and will look its efekdirectly from the program that we run. As for ways to increase direct sales are as follows:
1. Shocking Deal Program: This program is a program that is conducted in online media to create a discount program to consumers online, but in the short term so that will make the consumer curious. Key performace indicators are demand consumers to order products in this online program. This will obviously increase sales directly.
2. Create Online Store: Obviously this activity increase online sales because consumers can immediately see the product and immediately order the desired product. Terms brand to create an online store should be constructed with a system that is detailed and easily so that services to consumers will remain intact. because if the system is not yet strong will backfire on the brand itself.
3. Program Member Card online: This is a program created to increase sales directly through Member service card, consumers who buy products online using a member card can reward more than the consumers who buy directly in retail stores. this will also increase sales directly. in this program that must be considered is the ease in enforcement of this system to consumer. even program can run either eat this online card member courses can be done in the long run.
Thus some surefire ways increase sales in Social Media. this will run well when the handle seriously by interested parties so that the input from my team is to prepare a truly expert in the field of digital marketing so that programs can run with maximal and can provide a positive impact sales.
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