Be the same coffee taste but enjoy the atmosphere will provide a different experience. Because of this, called Starbucks, do not adequately describe the taste of coffee, but also a picture of the service is doing.
Author of The Starbucks Experience, Joseph A. Michelli no idea about this. "They (Starbucks) helps us understand the benefits if a company considers human relations as a priority," he said. The result, Starbucks culture spread throughout the world and standing stores everywhere. The key is wise and the service was conducted by his lance interpreter, the baristas at each outlet.
Friendly
At Starbucks, friendliness is the main way to make a customer's visit as the beginning of the positif.Di between forms of hospitality that is the baristas greet someone by name and remember them from visit to visit. "I always try to do the best job possible. One way is to remember names and drinks of people and their dog's name and where their child's school and all the things I could learn from them," said a barista.
Sincere
Being genuine means to connect, discover, and respond. The story of Angela barista example. One time there was a frantic woman entered with a face to the Starbucks where he works. Then order a coffee. She was like going to cry. Angela tried to get him to talk, while offering the best choice of a cup of coffee. Apparently she was in trouble. When the coffee came, Angela said that the coffee was free today for her. "He was thrilled. He went and we did not think much about it because we are happy to have made him happy," says Angela.
Some time later the woman was sending flowers to the booth and thanked him for now the problem is over. After that he became a regular customer of Starbucks.
Attention
Attention was directed only at customers but the "others". Other people here means that customers, potential customers, critics, partners, shareholders, managers, support staff, farmers, those who harvest coffee, sellers, and even the environment. For the outlets, the partners are always looking for ways to pay attention to local environmental and social problems around them and participate in it.
Insightful
In this information age, any job, adding value to the hard work happens when we gain insights pertaining to the job. When we have more information, we value the business, confidence, and our real influence on others is also increasing. The higher the employee's knowledge of a product (the origin, character), the greater the impact he could make in the life of a customer.
Care
Caring means participating actively in the outlets, the company, and in the community. In a fast paced world like today, businesses do not have a bright future if the employees being ignored by taking action in moderation. Successful business is growing rapidly as a result of sweat and tears of colleagues who understand how to embrace the opportunities that fast.
Some people view the company as a separate island, separated from the community and society as a whole. Starbucks understands that a company, large or however small, can be an asset to the community it serves. That's where the need for concern.
By having such a concept, Starbucks can quickly spread everywhere.
Author of The Starbucks Experience, Joseph A. Michelli no idea about this. "They (Starbucks) helps us understand the benefits if a company considers human relations as a priority," he said. The result, Starbucks culture spread throughout the world and standing stores everywhere. The key is wise and the service was conducted by his lance interpreter, the baristas at each outlet.
Friendly
At Starbucks, friendliness is the main way to make a customer's visit as the beginning of the positif.Di between forms of hospitality that is the baristas greet someone by name and remember them from visit to visit. "I always try to do the best job possible. One way is to remember names and drinks of people and their dog's name and where their child's school and all the things I could learn from them," said a barista.
Sincere
Being genuine means to connect, discover, and respond. The story of Angela barista example. One time there was a frantic woman entered with a face to the Starbucks where he works. Then order a coffee. She was like going to cry. Angela tried to get him to talk, while offering the best choice of a cup of coffee. Apparently she was in trouble. When the coffee came, Angela said that the coffee was free today for her. "He was thrilled. He went and we did not think much about it because we are happy to have made him happy," says Angela.
Some time later the woman was sending flowers to the booth and thanked him for now the problem is over. After that he became a regular customer of Starbucks.
Attention
Attention was directed only at customers but the "others". Other people here means that customers, potential customers, critics, partners, shareholders, managers, support staff, farmers, those who harvest coffee, sellers, and even the environment. For the outlets, the partners are always looking for ways to pay attention to local environmental and social problems around them and participate in it.
Insightful
In this information age, any job, adding value to the hard work happens when we gain insights pertaining to the job. When we have more information, we value the business, confidence, and our real influence on others is also increasing. The higher the employee's knowledge of a product (the origin, character), the greater the impact he could make in the life of a customer.
Care
Caring means participating actively in the outlets, the company, and in the community. In a fast paced world like today, businesses do not have a bright future if the employees being ignored by taking action in moderation. Successful business is growing rapidly as a result of sweat and tears of colleagues who understand how to embrace the opportunities that fast.
Some people view the company as a separate island, separated from the community and society as a whole. Starbucks understands that a company, large or however small, can be an asset to the community it serves. That's where the need for concern.
By having such a concept, Starbucks can quickly spread everywhere.
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